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The Evolution of the Australian Digital ‘MediaScape’


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At the last AdTech meet up held in Sydney, was presented the Australian Digital “MediaScape”*. Inspired by the US LumaScape, it was first created in 2010 and has evolved into a well-known and valued industry resource for this unique and fast changing Australia digital media landscape.

Denise Shrivell, who’s running Mediascope website, kindly shared with us the background behind this evolution from the first clickable banner to native advertising, pushing for continuous change and innovation. She also gave us an interesting view of the YOY evolution of the AdTech vendors in the last 5 years, demonstrating how cluttered the local market has become.

*Source: Mediascope

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